mobile wallet

In-store mobile wallet payments will reach €78bn in Europe and North America by 2017.

Finally all parties look as if they are getting their acts together to provide a mobile wallet service in Europe and US. Up until now it as been patchy with individual providers like Starbucks leading the way. I look forward to seeing how the alliances between the parties develop. From my perspective I am interested to see what the security will be like, and most importantly who foots the bill when you loose your mobile.

Mobile wallet In US mobile are reaching all time high and it has become the focus of some local authorities and police departments. Watch this space for more information on this …….. to be continued.

 

 

 

 

 

bit.ly/18R4hN7

Update on use of Mobile Wallets in US & UK

 

For those of you followed my earlier blog on Mobile wallets (http://bit.ly/YOTZrS) the message its pretty much the same (http://bit.ly/VF4lJR) talks about the US market place which not surprisingly is further advanced than UK & Europe.
 
The article (http://bit.ly/WK2aCI) deals with situation in UK using the the same data set  mention in the earlier article but also also brings up some new statistics. But the general message for UK is that consumers like you and me are still concerned about security and it goes on to talk about how many consumers surveyed identified a lack of in-store promotion of contactless payment. The study also found that staff were frequently uninformed about contactless payment, unsure whether the stores accepted it, and unaware of minimum payment requirements or upper limits.

So the players who are trying to convert us consumers – you need educate your own staff as well as consumers – get your act together if you are serious about mobile wallets in the UK.

More about mobile wallets

  

I came across two articles which follow on from my article last week on mobile wallets.

 (https://www.johnonebill.co.uk/?p=881)

In the article on “Comment: Mobile Wallets – Can IT withstand the strain?” (http://bit.ly/Uo9x4r) makes some very interesting points about how retailers need to have a very good overview of all the technology they have a cross their organisation. The technology will need to be integrated with the mobile wallet technology for the business to get the maximum benefit from what mobile wallets have to offer – such as information about purchases trends and needs of their customers. Because the technology is spread across many departments there will turf issues to deal with, e.g. Customer loyalty card information may reside with Marketing or Sales. 

It is also important that the system is robust and can cope with customer demands which ebb and flow and that the system has the capacity to deal with demand place on the system at peak times. Lastly, all the above has be seamless and work 100% of the time as it will make sure the customers gets a good service or they will not come back with more business in the future.

 

In the article “2013: opening the mobile wallet?”(http://bit.ly/Y048hlthere are two conflicting reports. There are conflicting reports about the use of mobiles for banking and the use of mobile wallets. This all

highlights the huge debate that is going in some circles about this new technology. There is also a difference between the relative use in US and Europe which I have talked about in earlier blogs on this subject. ICM Research talks about the doubt as to whether mobile wallets will really feature in 2013. Whereas Juniper Research talk about over 1 billion people will use mobile for banking purposes by 2017.

 

So what does all this mean to you as consumer and potential user of mobile wallets? Apparently 80% of us are aware of mobile wallets now but only 8% are prepared to use them. The mobile joint venture between EE, O2 and Vodafone say that education will help persuade us to make the move. However, this is disputed by the ICM Research data and goes on to say that the use of mobile wallets is in its infancy with lack of support, few terminals and little or no in-store promotion. This is certainly the case in the UK with only a very small number of retailers using the technology.

 

There is also the concern amongst consumers like myself about the security of mobile wallets. This has not been help by the major players not talking to each other and going their separate ways – although I understand things are improving on this front. But uptake will remain patchy until all parties get together and thrash how to move forward constructively, and reassure consumers like myself with a consistent message. After all many of us who have been around a while will remember a number of battle royals between two or more companies or organisations in the same field fighting over different technology to get you and I to buy their particular product. 

2013 not year for mobile wallets in UK

 

Mobile wallet

Last year we heard quite a lot about mobile wallets, what will happen in 2013. As one might expect in the US it is becoming more available and consumers seem to be become more receptive,  more retailers are making the service available.

 

 

In the UK it is a little slower, it is available but only to limited extent. Consumers are still concerned about security, only limited number of phones have capability, and mobile contracts tie you in for up to 2 years. All this means that although mobile wallets will be available to some, for the majority of consumers  it is still a little time away. 

 

However, despite the above consumers are increasing using smartphones and tablets to access to information and buying  products and services on the internet. The impact of this is seen regularly on our TV screen with a number of well known brands going to the wall. So in the longer term I do believe that consumers will embrace the concept of mobile wallets – its a natural progression. If this is to be sooner rather than later the players in the arena such as mobile suppliers, banks, and retailers need to work together. Those slow to embrace the new technology will be left behind and if they are not careful end up on the evening news as another brand or supplier consigned to the history book.

 

http://bit.ly/VM06ul

Will Google be launching mobile wallet in 2012

There are rumours that Google may be launching their mobile wallet in time for the Olympic in 2012. It is thought that they are in talks with UK retailers in order to extend its anticipated trials in the first quarter of 2012. The UK market seems

Mobile wallet

receptive to  eCommerce following Barclaycard’s ongoing contactless credit card roll out, Orange’s UK wallet and increased levels of e-commerce smartphone demand. It will be interesting to see how consumers feel, as surveys have shown how many people still have concerns about the security around mobile wallets. Personally, I feel these concerns will be addressed as it is in all parties interest to resolve the matter. However, we as consumers need to play our part and be aware of the risks and take out appropriate insurance which is already available to cover any losses associated using our mobiles as wallets.

So be sensible and your mobile phone hopefully will your ‘new flexible friend’ but like all new ideas and gadgets you need understand its advantages and disadvantages so you can get the most benefit from this new technology.

 

http://www.itpro.co.uk/637825/google-to-launch-wallet-in-uk

When will mobile wallets be reality in UK

Paypal UK seem to think that 2016 will mark the real start of money’s digital switchover in the UK. This based on a survey conducted with some UK retailers and 550 mobile shoppers. Of course this will not sound the end of cash but it will certainly change the way customers shop both online and in

the High Street. It will not be just mobile you can pay with either although they may be the most compact! There will be other devices available, it is envisioned you will ne able to pay with whatever device you are on wherever you are. It could be a mobile, tablet, PC, games console, or a whole lot more. An interesting thought, but it means the retailers will be able to devise novel ways of getting your attention and making it more attractive to shop with them versus another retailer.

http://bit.ly/rOxpCX

Paypal App

 

 

 

 

 

How many of you know that Paypal as an App for your Android, iPhone and Blackberry. It was news to me and I consider  up to date on such things. Clearly, I am not as up to date as I thought. Anyway I thought I would write something about it for those of you like me who were not aware – http://rww.to/uIOEeS.  Paypal have some amazing stats on currents purchase and predicted purchases for 2011 – http://www.auctionbytes.com/cab/cab/abn/y11/m11/i04/s02. Admittedly this are all US$ and presumably US based data nevertheless the stats are impressive. One has to wonder what will happen when mobile wallets become more available. What is even more concerning if you are worried about your budget is the new Paypal App that has been just announced in US. It is only in trial stage at present in New York  but if you go to – http://read.bi/vIbdaX, you can see what it is all about and how it looks.

The big problem is everyone is making it so easy to part with your money these days. Perhaps someone might think of an App to help you stop spending!

 

 

 

Google’s new mobile wallet

 Google has finally launched its mobile wallet in US of course. They have been trialing this new near field communication (NFC) technology since may 2011 in US. NFC allows for wireless connections, data exchange and simplified transactions between two devices in very close proximity, that’s the “near field” hence the name. The technology is linked to Mastercard for now but we are promised that Visa and American Express and Discovery are planned for future versions. Currently only the Nexus S smart phone, running the Google Android operating system is able to use this technology and you will need a Citi Mastercard or Google prepaid card as well, and be in US. All this is some way for anyone in Europe but don’t worry UK will be the first International market in the New Year.

 

In the past I have raised the security issue, I think it is still not fully resolved. However, we are told that transactions require a Mobile wallet 2Personal Identification Number (PIN) and the phone’s screen must be turned on, preventing covert or unwanted payment events, and the wallet function can also be disabled remotely. We will have to see how well this counters the hackers, I want to know what happens when the inevitable occurs and whether the cost is to be carried by me or someone else. What is the likely cost of insurance against fraudulent action? All these need to be answered before I buy into this new technology no matter how convenient.

 

 

 

If you want to know more about the various business and technological models which are being considered for the provision of mobile payments an the internationally renowned Business School in Barcelona (GFT and IESE) has looked in to this (http://bit.ly/pESnlv). I refer you to this article titled “The Holy Grail: The Mobile Wallet”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  

http://bit.ly/nZEgS3

More info on Mobile Wallets

The world is moving forward as far a mobile wallets is concerned.  Google has been one organisation looking into this opportunity, and now have sleeper chips in the Nexus S Android smartphones that will be switched on in certain markets within the coming weeks. The first to go live will be Los Angeles, Washington DC and Chicago. The UK has a similar trial underway and Google has its sights on UK early 2012, and then onto Europe.

 

Now what does all this mean for security, this is still not clear as the technology is still in the final phases of testing in the United States. Will our future mobile wallets have money deducted from them by hackers? It is still too early to tell, my advice is be very careful about rushing into this new opportunity. Wait until organisations promoting mobile wallets identify what safeguards are in place and who pays when security is breached. So be warned, and be careful before embracing this step forward.

 

http://bit.ly/pSAdWp

NFC smartphones get on the buses boost

 

Mobile wallet concept is getting closer with the announcement by UK’s largest transport operator, FirstGroup, that it will be installing contactless card readers to its fleet of approximately 5,000 buses across England in 2012. This is the first bus fleet outside London to announce such a move. Once installed customer s will be able to use contactless debit or credit cards and ITSO smartcards such as concessionary bus passes. The company said it was installing this to speed up how long it takes passengers to board – cutting journey times by around 10 per cent.

On the surface this seems a step forward, however I have to ask will this mean an increase in fares to help fund the installation costs – I will keep my eyes open for more information and post in a blog in the future.

 http://bit.ly/rrVJC6