mCommerce

Smartphone life shakes up website world

 

 Is your company website geared up for view on smartphone or computers and tablets. If you  follow the techy world you will see that more and more of us are using Smartphone as a means of accessing the internet. If your website is not user friendly to apps then you will rapidly be left behind in this increasingly digital world – think about it if you wish to remain  in business!

 

 

bit.ly/14FCECh

In-store mobile wallet payments will reach €78bn in Europe and North America by 2017.

Finally all parties look as if they are getting their acts together to provide a mobile wallet service in Europe and US. Up until now it as been patchy with individual providers like Starbucks leading the way. I look forward to seeing how the alliances between the parties develop. From my perspective I am interested to see what the security will be like, and most importantly who foots the bill when you loose your mobile.

Mobile wallet In US mobile are reaching all time high and it has become the focus of some local authorities and police departments. Watch this space for more information on this …….. to be continued.

 

 

 

 

 

bit.ly/18R4hN7

Will Google be launching mobile wallet in 2012

There are rumours that Google may be launching their mobile wallet in time for the Olympic in 2012. It is thought that they are in talks with UK retailers in order to extend its anticipated trials in the first quarter of 2012. The UK market seems

Mobile wallet

receptive to  eCommerce following Barclaycard’s ongoing contactless credit card roll out, Orange’s UK wallet and increased levels of e-commerce smartphone demand. It will be interesting to see how consumers feel, as surveys have shown how many people still have concerns about the security around mobile wallets. Personally, I feel these concerns will be addressed as it is in all parties interest to resolve the matter. However, we as consumers need to play our part and be aware of the risks and take out appropriate insurance which is already available to cover any losses associated using our mobiles as wallets.

So be sensible and your mobile phone hopefully will your ‘new flexible friend’ but like all new ideas and gadgets you need understand its advantages and disadvantages so you can get the most benefit from this new technology.

 

http://www.itpro.co.uk/637825/google-to-launch-wallet-in-uk

Pfizer site may become an Enterprize zone

 

Pfizer announced a couple of months ago about how it would be closing their snadwich site with the loss of 2400 jobs. The site way become an Enterprise zone. An application  has been made for it to become an Enterprise zone. If it obtains this status it will mean will benefit from business rate discounts, simplified planning and access to superfast broadband. Fingers crossed for Sandwich.

http://bbc.in/mmgXcm

How do feel about more ads on your mobile?

 

 

We have all heard how popular smartphones have become and how much we are all using mobile broadband. But do you want more adverts on your mobile phone. I don’t about you I have an app on mine which gets rid of unwanted adverts. But advertisers are looking at ways of capitalizing on our increased use of smartphones. There is so much potential money to be made you can be sure we will see more mobile ads.

 

 

The question is do you want this? If you don’t what can you do about it? Well there are Apps available which will cut out ads on your mobile. These will block ads that are attached to some Apps you download. However, you must remember – there are no free meals in this world. Someone has to fund the free Apps you download – it is the advertisers. So there is a balance to be made. Banning all adverts will mean you have to pay more for your apps.

http://bit.ly/kz9OG5

Sixth of the UK is an m-commerce ‘blackspot’

 

Following on from my earlier post on m-commerce I was interested to pick up this followup article. research has shown that upto 1/6th of the UK is a m-commerce ‘blackspot’. What may surprise  you to hear is that it is not just places like The Outer Hebrides as one would expect but includes Central London with WC postcode.

The study showed that  as many as a third of conusumers failed to complete their purchase due to problems with mobile broadband. More than a third of consumers have failed to complete a purchase on their mobile due to “issues” with mobile broadband. Consumers found that the barriers to mobile shopping were , network coverage(79 percent), the reliability (85 percent) and speed (86 percent) ranked highest, they were also heavily put off by the cost of data (80 percent).

When asked their views on what should be the top priority for mobile networks and regulators, the cost of data came out top (over half), with improving coverage in second place (23 percent). One in ten think improving the reliability of internet connections in urban areas (14 percent) should be the priority, followed by providing better internet coverage on transport routes (13 percent).

ComputerworldUK.com http://t.co/wUNE2um

Is mobile broadband hindering boom in ‘m-commerce’

eCommerceIt is being predicted by companies like eBay that ‘m commerce’ is going to boom over the next few years as more of us use smart phones to access the internet and purchase goods and services.

As we use mobiles to gain access to the internet and purchase goods  could lead the UK economy to grow by £4.5bn within four years, and by another £13bn by 2021 according to eBay.

This potential growth will be hindered by lack of access to mobile broadband, and the costs of data downloads. We should push for great coverage and  have ambitious goals to make sure the higher reliability and quality of mobile broadband. This will only happen if he the users create a demand and show we are prepared to access the internet with our mobiles.

http://bit.ly/lVbcO3 via @addthis